The Veteran (Semi) Professional

Ep. 210: Building the Veteran Coffee Company That is Actually Different with Michael Klemmer of Aerial Resupply Coffee

November 03, 2023 Mark
Ep. 210: Building the Veteran Coffee Company That is Actually Different with Michael Klemmer of Aerial Resupply Coffee
The Veteran (Semi) Professional
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The Veteran (Semi) Professional
Ep. 210: Building the Veteran Coffee Company That is Actually Different with Michael Klemmer of Aerial Resupply Coffee
Nov 03, 2023
Mark

A veteran with a t-shirt or coffee company?! How original. 

In all seriousness, what Mike is building at ARC is different.  He wants to be the antithesis to Black Rifle Coffee Company and isn't afraid to say it. 

We get into very practical and tactical details about getting started of a new company and how he thinks about brand positioning (it's smart). 

Aerial Resupply Coffee – Veteran Owned Coffee | Military Coffee

AerialResupplyCoffee (@aerialresupplycoffee) • Instagram photos and videos

The COMMIT Foundation | Veteran Transition Assistance

DOD SkillBridge Program (osd.mil)



Show Notes

A veteran with a t-shirt or coffee company?! How original. 

In all seriousness, what Mike is building at ARC is different.  He wants to be the antithesis to Black Rifle Coffee Company and isn't afraid to say it. 

We get into very practical and tactical details about getting started of a new company and how he thinks about brand positioning (it's smart). 

Aerial Resupply Coffee – Veteran Owned Coffee | Military Coffee

AerialResupplyCoffee (@aerialresupplycoffee) • Instagram photos and videos

The COMMIT Foundation | Veteran Transition Assistance

DOD SkillBridge Program (osd.mil)